How to promote Cryptocurrency in the era of Ad restrictions. Pt. 1

Is there life after Facebook and Google banned cryptocurrency offers?
How to promote cryptocurrency ads after Facebook and Google banned them?

Biggico starts a series of publications about crypto marketing.

In the recent time, the marketers working in blockchain startups have been faced with the challenges while promoting cryptocurrencies, initial coin offerings, and binary options. First of all, at the end of January 2018, the social network giantFacebook outlawed cryptocurrency related advertising in the effort to protect users from various ICO scams, fraudulent token sales, and the likes. Then, taking a cue from Facebook, Google has announced that it will ban advertisements for cryptocurrencies across its ad platforms too. Taking into consideration, that the two companies account for somewhere between 60% and 70% of the total advertising market, the challenge is obvious.

WHERE TO FROM HERE?
This is a question that may not be answered for months. The whole world seems to be waiting for clear regulatory guidelines on cryptocurrencies and ICOs. Until that, these extreme sanctions are likely to remain in effect. That means that the marketers are forced to look for another traffic sources for the cryptocurrency offers, and we are here to let you know some of them that would be helpful for you to cover the rest 30-40% of the advertising market.

FORUM / MESSENGER CHANNEL MARKETING

Forums and messenger channels are the places where you can meet a huge number of people interested in a particular topic. And they are the perfect platforms for meeting prospective traffic to your offers. Without spamming a forum, contribute meaningfully to any discussion related to your offer. That’s a good and a cheap way to drive traffic to your offer.
Some powerful cryptocurrency discussion boards you can take advantage of include BitcoinTalk, Steemit, Reddit, etc. If properly optimized, these forums can generate tons of leads for your crypto offers.

MEDIA BUYING
Another good way you can use the media is by buying ad placement there. This involves purchasing relevant ad spaces on websites, blogs, or forums with huge traffic. All you need to do is to find the relevant websites in cryptocurrency niche and contact the websites’ owners to agree with placing your ad on their resources. By placing your link on the website of your choice, people can have access to your offer.

EMAIL MARKETING

Do you have tons of people on your mailing list? If you do, you can tap into your mailing list to drive traffic to your offer. Prepare a good article that is very informative and send it to all the contacts on your mailing list. Include the link to the offer in the message, and you can rest assure that many people will be reached by the letter.

To be continued…